Verve prepares contingency strategies and emergency internal communication procedures for clients. We also arrange media training for clients to prepare them for dealing with the media following unfavourable events. Verve has a specialised crisis management team, on call 24/7/365. Following an incident, Verve develops individually designed strategies to quickly re-focus media attention on the positive achievements and contributions of the client. For example:

FIRST LEISURE CORPORATION

The Brief
First Leisure Corporation (now The Nightclub Company), one of the UK's largest leisure companies, experienced a trading downturn in one of its key nightclub units due to an unforeseeable tragic incident in the vicinity. It was vital to provide a message to the general public that the nightclub was not affected by this incident and still provided a safe, pleasant and enjoyable experience.

The Strategy
Following Verve's advice the club launched The Malibu Festival of Fun - a carnival style charity fund-raising campaign in aid of a local children's hospice, complete with open topped carnival buses and street parades.

The Results
Through a strategically planned and emotive campaign, Verve helped the club re-establish its reputation and become synonymous with great, safe entertainment and constructive, successful work for charity. The results were outstanding: The Malibu Festival of Fun raised £20,000 in three months for the charity and the customer base rose from 200 to 2000 within just two weeks. All references to the tragic incident dropped from the media, completely turning around the perception of the club in the eyes of its target publics.